December 7th, 3:51pm

For media outlets that grew up online, this dynamic should not be a huge problem. Those outlets have always supported themselves with online ad revenue; they grow in response to the money they make. The problem comes for media outlets that either A) matured in print form, and swelled to huge and bloated proportions, and then, when print collapsed, found themselves trying to somehow stuff that huge, bloated operation into a sleek online casing; or B) media outlets that were founded with a big pile of money from investors, and grew bloated on that, rather than on revenue they actually earned; and when that money dried up, they found that they had all these people they needed to pay, but no real revenue.