June 21st, 8:40am

Los Angeles is home to the nation’s adult novelty business, which is dominated by the Big Four: Topco, California Exotics, Pipedream, and Doc Johnson. Successful niches—leather, men’s masturbators that resemble flashlights—are mined by smaller companies, but as with any industry, owning the market is everything, and Doc Johnson is the Procter & Gamble of sex toys. Each month the company pours 125 tons of rubber, manufacturing 330,000 dildos, vibrators, and synthetic buttocks. Sold retail, those products have earned well over a hundred million dollars for boutiques like Hustler Hollywood and Web sites like Adam & Eve and Amazon (the Internet, which decimated the adult film business, has been good for sex toys). They are even found in shops in Russia and Turkistan.