Back in the Nineties, under the moniker of the Jerky Boys, Brennan, along with his partner and co-conspirator Kamal Ahmed, regularly used to ring people up and assume the role of overbearing whiner, aggressive meathead, astoundingly flamboyant out-of-work actor or any number of other outlandish characters. The goal? To drive the dupes on the other end of the line into a rage, or confuse them or just keep them engaged in an absurd conversation – whatever it took to make people laugh. Collected on a series of albums, those calls resulted in platinum sales, a Hollywood movie based on the duo’s life, and a legion of celebrity fans. Then they just sort of stopped.
What happened when Apple wanted to CNC machine a million MacBook bodies a year? They bought 10k CNC machines to do it. How about when they wanted to laser drill holes in MacBook Pros for the sleep light but only one company made a machine that could drill those 20 µm holes in aluminum? It bought the company that made the machines and took all the inventory. And that time when they needed batteries to fit into a tiny machined housing but no manufacturer was willing to make batteries so thin? Apple made their own battery cells. From scratch.